Today there are a number of functions available on the Google AdWords platform, that can be used to improve its marketing campaign. Similarly, the following are some simple and essential features that one must know how to create a good PPC campaign.
Callout Extensions
Extension A legend is a simple new feature, provided by Google that can be used to make effective marketing. Here you can add an additional line of ad text for ads by one. Below, highlighted in green, is an example of a caption extension.
Legend extensions look like sitelinks, however, unlike the site links, they do not require a unique landing page for each caption. Therefore, it is easier to install a legend extension with much fewer restrictions with respect to a site link.
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