Email is the most effective way to reach your target audience
and Google has been beta testing emails since 2013. Google recently announced
that Gmail native ads are now integrated into AdWords and made available to all
advertisers. Previously in beta, Gmail ads were highlighted text ads along with
a logo that appear on the Promotions tab.
How Gmail ads can
appear
Gmail ads first appear in a collapsed state at the top of
Gmail Promotions tab and your targeted consumers will see a regular email and
for these types of ads in Gmail Promotions tabs. These ads look and feel is the
same as the e-mails. When the consumer clicks on your collapsed ad it develops into a full email-sized canvas, and
these types of ads, you pay only for clicks on the ad collapsed (customizable
for advertisers with many models Google ads). It is a custom HTML format,
allowing you to create a richer ad experience by including videos, phone
numbers, forms and multiple links. Each ad also has a "Save in the
inbox" link ,that enables the user to treat it like regular email with forwarding
options. The viewer can interact with the images and the text of your ad.
People that expand your ad can choose to save it to their inbox
by clicking on the star icon, or by clicking the Save button at the bottom of
the message. People can also send your expanded ad to someone else as an email
message. . The Gmail ads you create may look differently based on whether they
appear in the Gmail mobile app, or in Gmail on a desktop computer. AdWords Optimizes
ads to help make sure they look great wherever they are presented, so that the
size of your ad could be adjusted to adapt to the mobile Gmail format. The
layout of your ad, however, remain the same.
Gmail ads in Adwords
benefits
For More Info Visit : http://sagabizsolutions.com/blog/3-useful-steps-to-create-gmail-ads-in-adwords-saga-biz-solutions/
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